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Francesco
Giorgino
Professor of Communication and Marketing, LUISS Guido Carli
A professional journalist since 1993, he currently serves as the deputy director of Tg1 and as the Rai representative at the Agcom Table on fake news. Additionally, he holds positions as a political and economic editorialist for the Gazzetta del Mezzogiorno and as a Senior Research Fellow at X.ITE, a research center focusing on innovation and behaviors.
Teaching Communication, Sociology, and Political Marketing at various Italian universities, he is currently a Professor of Practice at Luiss, Director of the Master's program in Communication and Political and Institutional Marketing at the Luiss School of Government, Professor of Content Marketing and Brand Storytelling at the Department of Business and Management, and of Newsmaking at the Department of Political Science at Luiss.
Among his recent publications are:
2017: "Giornalismi e società – Informazione, politica, economia e cultura" published by Mondadori Università with a preface by Mario Morcellini.
2018: An essay titled "Modelli di comunicazione e strategie di Marketing nel calcio" in the book 'Il Calcio in tv. Storia, formati, ibridazioni', edited by Christian Ruggiero and Pippo Russo, published by Fausto Lupetti Editore.
2018: "BrandTelling" (with Marco Francesco Mazzù) with a preface by Michele Costabile, published by Egea (Milan).
2018: "La sanità medi@ta" (with Michaela Liuccio) with a preface by Eugenio Gaudio, published by Mondadori Università (Milan).
2018: "L'evoluzione dei giornalismi nella società disintermediata e ipercomplessa" in "Comunicazionepuntodoc", a journal directed by Mario Morcellini, Lupetti, Bologna.
2019: "Alto volume. Politica, comunicazione, marketing" with a preface by Giovanni Orsina, published by Luiss Publishing House, Rome.
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