After working in marketing for Unilever and Procter & Gamble, he specialized in advanced social media marketing strategies and technological innovations.

In 2010, he founded an agency specialized in social media marketing with a strong focus on the world of sports and experience with clients such as: AS Roma | Francesco Totti #MyCaptain, Francesca Piccinini #WithTheAzzurre (Italy's most viral Twitter campaign in October 2014), Superbike World Championship SBK, Pirelli, Bulgari, FENDI, Versace, Enel, Campari, Enrico Brignano, Fiorello, Lino Banfi, Rio de Janeiro 2016 Olympics and PyeongChang 2018 Winter Olympics (CONI), Italian Volleyball Federation, Internazionali BNL d'Italia, Cornetto Algida, Dove, Winner Taco, Mediaset, La7.

He conceived the largest social media marketing course in Italy with 13,000 students and is the Co-Founder of Carriere.it, the platform for high-impact social training, and uFirst, the app that allowed many Italian businesses to manage queues during the lockdown period.